WSBB
AM 1230


The Market...


WSBB serves the corridor between Flagler/Palm Coast to the Cape. Tourism is a major factor in the Daytona Metro area with 26 area golf courses and beautiful beaches. Canaveral National Seashore located just south of New Smyrna Beach annually attracts thousands of visitors to this area.

Daytona Beach is also the home of NASCAR racing with the Daytona International Speedway truly a showplace where Speedweeks is held each February plus the Pepsi 400 each summer.

Florida’s first public community college began with the Daytona Community College which now boasts of 5 area campuses. Embry Riddle and Stetson University offer four year academic programs.


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Shrimping is a viable industry in the New Smyrna Beach area.

Directly across from the Daytona Beach Marriott Hotel is the Ocean Center. Host to many civic functions, concerts, sports, home shows and festivals. This vast modern facility is a showplace.

In the Daytona Beach Metro Area.....

....adults 40+ number 154,000 

  • This majority group enjoys control of 75% of all assets and well over half of all purchasing power.
  • Adults 40+ are no longer the market of the future - they are the market of today!
  • Adults 40+ have the highest disposable income of any age group and have more leisure time in which to enjoy it.
  • These same adults are 134% more likely to own a business, make banking decisions, purchase and service office equipment.
  • This age group also has the highest percentage of incomes, money markets, IRA’s, Keogh’s, stocks and other investments.

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The Ocean Center, Daytona Beach



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volusia.com/wsbb
P. O. Box 1128, Daytona Beach, FL 32115
P. O. Box 130, New Smyrna Beach, FL 32170
Phone 904-428-9091 Fax 904-428-7835
E-mail wsbb@volusia.com




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