Our programming is designed to fill the gap between a soft Adult Contemporary and a Big Band-type format. It targets a 60/40 male/female mix of listeners ages 40+ with great songs and wonderful memories by artists like Frank Sinatra, Johnny Mathis, Andy Williams, Patti Page, Perry Como, Nat King Cole, and the Lettermen - plus a few of the easygoing songs of recent years by people like Barbra Streisand, Neil Diamond and Dionne Warwick. It’s the original hits of the 1940's, 50's and 60's.

The 40+ year old consumers who make up the format target have the highest disposable income of any age group in America. They are, consequently, very attractive to advertisers and result in advertising dollars spent!